SEO report of practicalmarketing.com.au

Practical Marketing - Home

practicalmarketing.com.au/

Error! The "meta description" is missing, the page has no summary description!

   

 Tasks

  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : practicalmarketing.com.au/

Character length : 26

Title
Practical Marketing - Home
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: ISO-8859-1.
Language
Error! No language localization is found.
Title
Practical Marketing - Home

Character length : 26

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 12%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
130300
Heading structure in the source code
  • <H1> Welcome to Practical Marketing
  • <H4> Practical Marketing is a highly focused Direct Marketing strategy & solutions business.
  • <H4> Our Strategy can be planned to fit your budget.
  • <H4> We offer major advantages in our role as Solutions provider.
  • <H2> Latest News
  • <H2> All things Loyalty 30-Oct-2012
  • <H2> PIA & ADMA team up for Marketing Services Essentials 30-Jun-2012
Word cloud
  • marketing11
  • direct5
  • solutions5
  • practical4
  • results3
  • strategy3
  • loyalty3
  • production2
  • fill2
  • campaign2
  • program2
  • adma2
  • pia2
  • services2
  • practice2
  • best2
  • offer2
  • business2
  • campaigns2
Keyword matrix
wordtitledescriptionsheading
marketing
direct
solutions
practical
results
strategy
Two Word cloud
  • direct marketing2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 13 images on this web page.

Alternate attributes for the following 13 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Error! Avoid using nested tables!
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://practicalmarketing.com.au/js/jquery.min.js
  • http://practicalmarketing.com.au/js/jquery.cycle.lite.1.0.min.js
  • http://practicalmarketing.com.au/CatalystScripts/Java_Box.js?vs=b2282.r507300-phase1
  • http://practicalmarketing.com.au/CatalystScripts/Java_DynMenus.js?vs=b2282.r507300-phase1
  • http://practicalmarketing.com.au/CatalystScripts/Java_DynMenusSelected.js?vs=b2282.r507300-phase1
  • http://practicalmarketing.com.au/CatalystScripts/Java_DynMenusSelectedCSS.js?vs=b2282.r507300-phase1
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://practicalmarketing.com.au/StyleSheets/ModuleStyleSheets.css
  • http://practicalmarketing.com.au/../StyleSheets/content.css
  • http://practicalmarketing.com.au/CatalystStyles/Box.css?vs=b2282.r507300-phase1
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 14 different links.
Internal links: 14

External links:

Link text (anchor) Link strength

Internal links:

Link text (anchor) Link strength
http://practicalmarketing.com.au/direct_mail.htm
Why Direct Marketing
Loyalty Campaigns
Gift Card Solutions
Social Media
Direct Mail
eBooks
data driven marketing
direct marketing
All things Loyalty
PIA & ADMA team up for Marketing Services Essentials
Terms of Trade
Privacy Statement
http://practicalmarketing.com.au/../privacy.htm

 Website security

IP
54.252.148.191
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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